Our Vision 

We stand at a threshold of transformation. New technologies and artificial intelligence offers extraordinary potential to serve humanity, advance our mission, and create shared prosperity.
Yet with this power comes profound responsibility. We commit to deploying technology that honours human dignity, strengthens our communities, and reflects the values we hold most dear.
This is not merely policy: it is our promise.

Our Core Principles 

• Human Dignity: We place people at the centre of every AI decision. Human wellbeing, safety, and agency guide our choices. AI must serve humanity, never diminish it.
• Fairness: We build AI that includes everyone and excludes no one. Bias has no place here. Every person deserves equal treatment, equal opportunity, equal voice.
• Transparency: We illuminate, not obscure. When AI touches lives, people will know. When AI makes decisions, we explain how and why. Trust requires truth.
• Privacy: We guard what is entrusted to us. Personal data is sacred. Security is paramount. Privacy is not negotiable.
• Accountability: We own our choices and their consequences. Clear lines of responsibility flow from Board to leadership to every team member. Humans remain in control.
• Reliability: We deploy only what we trust. Every AI system is tested, monitored, and proven worthy. When doubt arises, we pause. When harm appears, we act.
  
  

Our Commitments 

• Governance: Strong structures ensure ethical practice. Our Board oversees. Our leadership allocates resources. Our AI Ethics Committee guides decisions. Clear policies define boundaries. Regular audits verify compliance.
• People: AI ethics is everyone responsibility. We train all personnel, from Board members to employees to contractors, in their role. We protect those who raise concerns. We hold ourselves accountable through clear consequences.
• Supply Chain: Responsibility extends beyond our walls. Every supplier providing AI services must meet our ethical standards or demonstrate equivalence. We audit, we verify, we terminate when necessary.
• Accountability: We measure what matters. Annual reporting tracks our performance. External reviews challenge our assumptions. Stakeholder feedback shapes our evolution. Transparency builds trust.
  
  

Our Pledge to You 

• We will lead with courage, making difficult choices when systems fail our standards.

• We will remain vigilant, watching for unintended consequences and emerging risks.

• We will speak truthfully, sharing both our successes and our struggles openly.

• We will protect dignity, never sacrificing human rights for efficiency or profit.

• We will foster trust, earning confidence through consistent ethical action.

• We will take responsibility, owning the impacts of our AI systems completely.

• We will pursue excellence, striving to lead our sector in responsible AI.

• We will learn continuously, adapting as technology and wisdom evolve.

• We will serve our mission, ensuring every AI deployment advances our purpose.

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Prohibited Practices

We will never deploy AI that manipulates, discriminates unlawfully, enables mass surveillance violating rights, or makes high-stakes decisions without human oversight. These lines are absolute.