Skip to Content

Three Founders.
One Decision: Put AI Ethics First.​


It started with a question none of us could stop asking.



July 2025. Perth CBD.


Three people who didn't yet know they were about to found a company.

Arnaud Couvreur was heading the Western Australian chapter of the French-Australian Chamber of Commerce, working across government, diplomacy, and bilateral trade. Justin Chauveau was deep in a brand and digital communication project, two decades of design practice behind him. Shan had just finished building a new platform to connect people using emerging AI capabilities, his latest in thirteen years of software development across three continents.

Three different lives. Three different professional worlds. One shared obsession: how is digital technology changing the way people relate to each other, and what is it doing to the organisations, systems, and structures we all depend on?

That question is where Tricore Tech began.

Tricore Tech - Perth WA

AI Capability in 2025 Outpaced Every Governance Framework.



We arrived just as everything was accelerated.

By 2025, the AI landscape had shifted fundamentally. Large language models like GPT-4, Claude, Gemini, and Llama were no longer experiments. They were inside products, workflows, and decisions affecting millions of people daily. Generative AI was producing images, video, music, and legal documents at scale. And agentic AI, systems capable of taking autonomous actions on your behalf, browsing, writing, executing, deciding, was moving from research labs into commercial deployment.

The capability was extraordinary. The governance was not keeping up.

As we explored how to build with these tools, we kept encountering the same obstacles. Training datasets built on data scraped without consent. Algorithmic bias reproducing discrimination at industrial scale. Hiring, credit, and healthcare decisions made by systems no one could explain or appeal. Hallucinations presented as facts. Personal data processed without meaningful transparency. Regulation written years behind the technology it was meant to govern.

The more we looked, the clearer it became:

"You cannot build well on an unexamined foundation"

Why We Built Tricore Tech Around AI Ethics and Governance.


We founded Tricore Tech with a clear conviction: before any organisation commits further to AI, it deserves an honest picture of what it is deploying, what it stands for, and what it owes the people affected by its decisions.


That conviction shapes everything we decided to do:

  • Advise on AI ethics and governance. Helping organisations define their position on AI, build the frameworks to live by it, and communicate those commitments honestly to their people, their clients, and the public.
  • Conduct independent AI diagnosis. Assessing AI before it is deployed and auditing it after it has been running. Documented, objective, and written to be understood by leadership, not just technical teams.
  • Build human-centred technology. Starting with our first product: a job platform designed to serve the person looking for work, with full transparency on how matching works and no algorithmic black boxes.

We decided to put ethics first. Deliberately. Permanently.


The Tricore Tech Founding Team,

Perth Western Australia.


Tricore Tech Co-founders
Justin Chauveau, Shahanur (Shan) Sharif, Arnaud Couvreur

Three people. All in.


Shahanur (Shan) Sharif | Co-Founder, Technology & Development

Thirteen years of full-stack software development across SaaS, ERP, e-commerce, and AI integration, working from Bangladesh to California to Perth. Shan founded MicroDreamIT, led technology development for international clients, and built a government-backed startup community in Jashore. IBM certified in full-stack development, Google certified in data analytics and project management.
He has spent his career building systems that connect people. At Tricore Tech, he ensures that what we build is as sound as what we say.


Justin Chauveau | Co-Founder, Brand & Design

Twenty years of creative direction, graphic design, and digital communication across government, corporate, and international clients. Justin has led brand strategy, UI/UX design, and marketing campaigns for organisations ranging from engineering firms to health services. He understands what it means to make complex ideas visible and trustworthy.

At Tricore Tech, he brings the discipline that ethics advisory most often lacks: the ability to translate values into communication that people actually read, trust, and remember.


Arnaud Couvreur | Co-Founder, Strategy & Advisory

Twenty-five years across industrial relations, heavy industry, technology, and bilateral trade in France, Europe, and Australia. Arnaud founded and ran a national employers' organisation in France, negotiated collective agreements with trade unions and government, and managed grants and funding at national scale before moving to Perth.
He holds a DBA, a Master in Law, and an MSc in Hospitality Management, alongside certification of completion in AI ethics from the University of Oxford. He brings to Tricore Tech what those years taught him: that governance without purpose is just procedure, and that people are always the central question.



Founded Perth, Western Australia, 2025.


French philosopher Eric Sadin has been one of the clearest voices on what AI is doing to human society. This is what he said in 2025.

"We are not just talking about technology and progress; we face a civilisational transformation."
Eric Sadin - 2025

Let's Talk

Beyond Digital.

Genuinely Human.